Project U
Are you ready to make an imprint?
September 24 - October 29, 2020
Project U is a six-week Digital Leadership Series, featuring nationally recognized leaders, authors and business professionals.
Hosted by the City of Burleson Economic Development Corporation, this event aims to provide valuable resources for attendees to enhance their current skill set, collaborate with like-minded professionals and become better leaders within their community.
Project U will consist of six dynamic speakers, carefully chosen to educate, inspire and encourage you. Each keynote will present powerful stories and takeaways, curated from their own unique experiences and walks-of-life.
Join us every Thursday at 9:00 am, September 24th thru October 29th, to tap into the leadership wisdom and development tools shared. Immediately following, join the interactive Q&A with each of our acclaimed professionals, for an even deeper dive into that day’s topic.

The Conference
Six Week Digital Series
WEEK 1: LEADERSHIP WITHIN COMMUNITY
Thursday, September 24, 2020
Time: 9:00 - 10:00 am
Lucas Ramirez will share the groundbreaking implications of achieving unity and collective movement. His example and discussion of Murmuration, the jaw-dropping phenomenon of flocking Starlings, will leave you motivated to capture the energy and potential of your business team, and also within your community.
Click here for a teaser from Lucas.
WEEK 2: IMPROVE YOUR BRANDING
Thursday, October 1, 2020
Time: 9:00 - 10:00 am
Lorie Vincent will introduce the innovative branding techniques that are successfully utilized through her unique ACCELERATE programs. The ability to create and optimize a dynamic brand is of utmost importance to your marketing strategy. Not only does strong branding reflect your company’s vision and values, it has become even more imperative in our current online and social media world.
Click here for a teaser from Lorie.
WEEK 3: WHY OPTIMISM IS THE SECRET AGENT
Thursday, October 8, 2020
Time: 9:00 - 10:00 am
Jess Ekstrom will share her own inspirational story of how optimism helped her overcome multiple challenges, and the dynamic ways this mind-set propelled her forward. Jess firmly believes in optimism as “the new grit”, and that the future is still good, even in this current “upside-down world”. She will challenge you to explore and define your unique role in utilizing optimism as an effective mindset and pathway to success.
Click here for a teaser from Jess.
WEEK 4: TEAMWORK & CULTURE
Thursday, October 15, 2020
Time: 9:00 - 10:00 am
Carla Sones will discuss the vital role that team empowerment plays as a function of your business’ success. As a Managing Partner of Southwest Michigan First, she is uniquely positioned to speak and share her insight on this critical topic. Carla knows and understands the nuanced importance of teamwork from all angles, and her insight and ideas will have you rethinking how to achieve the full potential of your team.
WEEK 5: MAKING MOMENTS
Thursday, October 22, 2020
Time: 9:00 - 10:00 am
Carlos Whittaker will share his passion of living deliberately as a way of life. As a self-proclaimed spider-killer, he will methodically help you identify, locate, corner & kill “the spiders” plaguing your potential. Carlos believes that making moments that are significant, memorable, and/or impactful are a part of navigating and remaining centered in your daily life . This “Hope Dealer” will leave you inspired and encouraged.
Click here for a teaser from Carlos.
WEEK 6: TRANSFORM YOUR ORGANIZATION
Thursday, October 29, 2020
Time: 9:00 - 10:00 am
Ron Kitchens will explain how to leverage your unique experience into an effective personal leadership style. He presents the powerful and purposeful tactic of utilizing your authentic leadership abilities as a one-of-a-kind measure to build business and lead your teams. Ron’s talent to lift up leaders will not only accelerate your business impact and influence, but also your personal well-being in the areas of family & community.
Click here for a teaser from Ron.
Thank you to our Speaker Sponsors:
Sponsors
Interested in supporting this event through a sponsorship?
Download the Sponsor Packet here and contact us:
Tickets
Tickets - $50 Per Person
Your ticket includes:
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6-Week Digital Series, including an interactive Q&A each week
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Your own hard-back copy of
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Chasing the Bright Side, by Jess Ekstrom*
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Uniquely You, by Ron Kitchens*
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*First 350 tickets only
Don’t miss this opportunity for personal and professional growth, which will not only heighten your individual leadership skills, but collectively benefit your community.